BCI reached out to a broad cross-section of LGMA’s stakeholders, speaking with key commercial buyers of leafy greens, state and national regulatory agencies with responsibility for implementing FSMA, the handlers of leafy greens who make up LGMA’s membership, and growers who must implement the on-the-farm food safety measures. Through in-depth interviews, BCI uncovered the diverse needs and challenges of the marketplace, the suppliers, and the regulatory community. The resulting insights were synthesized to provide LGMA’s leadership with vital intelligence to inform its strategic decisions.
BCI then facilitated the deliberations of LGMA’s Advisory Board at a two-day strategic planning retreat – helping these leaders to explore the complex challenges and areas of uncertainty, distill their key priorities, and develop the best strategies for attaining LGMA’s most important strategic goals. To complete the process, BCI supported the work of LGMA’s professional staff as they established a concrete implementation plan and performance metrics to ensure that the Board’s strategic plan will be realized.
According to Scott Horsfall, Executive Director of the LGMA, “The LGMA staff and Advisory Board were extremely pleased with the outcome of our strategic planning process done with Bryant Christie Inc. Julie Cerenzia is an excellent facilitator who made this sometimes tedious process enjoyable. Beyond that, we were very happy with the final product. The BCI team are true professionals and we highly recommend their work.”
Following the adoption of its 2017 strategic plan, LGMA turned to BCI for further assistance in understanding buyer needs. BCI’s research will refine and deepen LGMA’s understanding of the emerging needs of the marketplace and how best to meet those needs, allowing LGMA to maintain its relevance and leadership in the food safety arena.