Bryant Christie Inc. meets with major Canadian retailers to promote California fruits
On January 16-19, Will Callis, a member of the Bryant Christie Inc. (BCI) marketing team, visited Toronto and Montreal, Canada to organize promotions of California cherries and pears for the upcoming harvest. Will met with the produce category managers at Loblaws, Sobeys, and Metro on behalf of the California Cherry Board and the California Pear Advisory Board. During the meetings, Will discussed the promotional opportunities for both commodities with these major grocery retailers. Canada is a strategically crucial market for both California cherries and pears, and the goal of this visit was to ensure that both industries secure strong promotional campaigns during the upcoming year.
As Bryant Christie celebrates its twenty-fifth year in business, we would like to extend a special thanks to the California cherry and pear industries, which have partnered with Bryant Christie for over twenty years.
Photos courtesy of the California Cherry Board and the California Pear Advisory Board.