BCI staff conduct market assessments in Southeast Asia
February 15, 2018
BCI staff conduct market assessments in Southeast Asia

 

From January 4-20, BCI’s Director of Research Julie Cerenzia and Research Project Manager Hans Stroo traveled to six Southeast Asian countries – Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam – to conduct market assessments for the U.S. Dry Bean Council (USDBC) and the USA Dry Pea and Lentil Council (USADPLC).  The team conducted multiple supermarket visits and almost 50 interviews that will help validate activities proposed for support by the USDA Emerging Markets Program. 

 

Photo:  Julie Cerenzia and Hans Stroo meet with Chef Vindex Tengker, Vice President of Garuda International Airlines, and Ms. Pornnicha Sathujarun of Agrisource Co. Ltd., regional representative of USDBC and USADPLC.

 

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