From September 27-30, 2016, BCI Manager, International Marketing Accounts Alyson Segawa spoke at a technical education seminar and participated in the Restaurant & Catering Show (RECA) on behalf of the Cranberry Marketing Committee (CMC) in Mumbai, India. Alyson provided an overview of the U.S. cranberry industry and CMC's generic marketing work globally. Mr. Thomas L. Vajda, U.S. Consul General in Mumbai, along with other dignitaries, led the inauguration ceremony for the U.S. Premium Agricultural Products booth at RECA.
The primary objective of this campaign was to highlight the uniqueness of U.S. premium agricultural products to the Indian HRI industry. The Restaurant & Catering Show is the only event in India exclusively serving the restaurant and foodservice industry.
Shown here from left to right: Keith Sunderlal (India representative, US Cranberries), Alyson Segawa (Manager, International Marketing Accounts, Bryant Christie Inc), Thomas L. Vajda (U.S. Consul General to India), Devina Khanna (India representative, US Pecans), and Adam Branson (Senior Attaché, Office of Agricultural Affairs, Mumbai, India).