BCI Staff Tour California Fruit Packing Operation
During the first week of August, members of BCI’s trade policy and marketing teams visited a California cherry, apple, and walnut packing shed. James Christie (BCI President), Will Callis (Marketing Account Manager), Sarah Gelpi (Marketing Account Manager), and Adam Hollowell (Trade Policy Specialist), witnessed the packer’s California apple and walnut lines in action, and discussed the testing and protocols in place to ensure high-quality and smooth shipments into international markets. The group also discussed the recently concluded California cherry season, and marketing and trade policy priorities of the industry.
BCI works closely with the California Cherry Board on its international program, including on export market development and trade policy and phytosanitary issues.