BCI Works to Increase Specialty Crop Imports in Tokyo
From April 15-21, 2018, James Christie, BCI President, and Sarah Gelpi Hooker, BCI Marketing Account Manager, traveled to Tokyo, Japan on behalf of the California Cherry Board (CCB) and California Blueberry Commission (CBC).
The purpose of this visit was to meet with major importers of California cherries and blueberries, as well as key retailers, to discuss CCB and CBC’s joint California Grown promotions in Japan funded by the Specialty Crop Block Grant Program. BCI is managing this initiative for the California cherry and blueberry industries with the goal of increasing exports to this important market.
Pictured: James Christie, Sarah Gelpi, and Todd Sanders (Director of Trade and Technical Affairs, California Blueberry Commission)