This week, David McCaleb, Sarah Gelpi, and Daria Mikhalchenko of BCI’s Market Development team traveled to Massachusetts to observe the annual cranberry harvest. David, Sarah, and Daria joined the Cranberry Marketing Committee (CMC) and a team from USDA’s Agricultural Marketing Service for a cranberry bog tour to learn more about the cranberry wet harvest process. The group also had the opportunity to tour a processing facility to see firsthand how the fresh fruit is then transformed into sweet dried cranberries and cranberry concentrate.
BCI’s Market Development team works with CMC on its generic international marketing program to promote exports of U.S. cranberry products globally. To learn more about BCI’s Market Development services, click here.